Less than 10% of the hottest used car e-commerce t

2022-09-22
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Less than 10% of the used car e-commerce transactions

the transactions of used car e-commerce, which was highly hyped, accounted for only about 10% in 2015. More and more online platforms began to focus on seizing and controlling offline resources. Used car e-commerce, which has been highly hyped on the Internet, accounted for only about 10% of transactions in 2015. More and more online platforms began to focus on seizing and controlling offline resources

on March 30, when the direct sale of used cars in melon seeds announced the completion of the round a financing of $2045, Renren car, which announced that it had received the round D financing of $150million, also announced on the same day that it would invest 500million yuan in advertising to support its thousand city plan to cover 300 cities in 2016 and 1000 cities in 2017. In Renren car's thousand city plan, open ecology was also mentioned for the first time. The so-called open ecology, Li Jian, CEO of Renren car, said that in fact, with the support of investors, Renren car will cooperate with professional partners in after-sales warranty, maintenance, finance, auction and even new car replacement to establish an open ecological chain of used car services

clearing method: check whether the indicator light of the tester is on; Check whether the connection is launched after 10s of restart

on March 31, the car cat used car, which previously used to help buy used car certification and testing as the main business model, also announced that it would gradually transform its business. In view of consumers' dependence on offline transparent and standardized services, it would try to develop offline franchisees through the mode of outputting testing and certification standards. Through training, the second-hand car certification standards and modes of chemao will be copied to offline second-hand car dealers to accelerate the layout of the market. Recently, Sinomach and chemao officially signed a strategic cooperation agreement, and the latter will take a stake in the Zhenrong used car owned by Sinomach. Through the mutual sharing and cooperation of resources between the two sides, we will cooperate in all aspects, such as servicing certification, online vehicle selection, transaction transfer, after-sales maintenance and auto finance

what is the reason why used car e-commerce companies pay more and more attention to cooperation with online and offline dealers? According to data from PricewaterhouseCoopers, the public financing amount of 17 used car e-commerce companies reached US $900million in 2015. Nevertheless, e-commerce based transactions are still in their infancy. According to the company's data, among the actual transaction volume of about 7million vehicles in 2015, the transactions facilitated by e-commerce accounted for only about 10%. According to industry insiders, if the situation of brushing orders is screened out, this proportion may be much lower

on the whole, although China's e-commerce started late, the share of China's online retail scale in the total retail sales of social consumer goods reached 13% in 2015. It has ranked first in the world in terms of transaction volume, growth rate and proportion in total retail sales. In developed countries such as Europe and the United States, the proportion of second-hand car transactions reached through e-commerce platforms is much higher than that in China, while in Taiwan, it is understood that most of its second-hand cars are also traded through e-commerce platforms. Then, why is the transaction linearity of China's used car e-commerce platform between plus or minus 1 joule so low

although the pure e-commerce platform has huge traffic, the transaction is not high. Huang Wei, the founder and CEO of chemao, told that there are two reasons. First, used cars are a service-oriented industry, and many transactions need scenarios to be reached, which cannot be achieved simply online; The second is that the integrity that plagues the whole used car industry remains to be solved

at first, chemao tried to enter the market from the entrance to solve the trust of consumers, but after a year of practice, it was found that although help buy + certification can form a good reputation on the consumer side, from the perspective of overall transaction, like the current C2C model, it also faces many problems of low efficiency. Pure used car trading is actually a very low-frequency behavior. According to Huang Wei, for consumers, testing and certification is only a basis for winning trust, and the conclusion of transactions always depends on the stores and scenes. The interconnection property of e-commerce enterprises makes it impossible for them to fully participate in the whole chain of offline layout. The traditional used car dealers have the awareness of transformation and upgrading, which makes the cooperation mode of Internet car dealers possible

in this context, chemao began to transform, establish its own barriers through the used car inspection and certification standards, and rapidly develop offline franchisees to ensure that the clamping unit and test plate are fixed in this position. Within 15 days of launching, 50 franchisees have been developed. Huang Wei believes that the current market situation is good, and according to the plan, chemao will develop 500 offline franchisees in 2016. Previously, Chewang certified used cars, which have been dominated by the direct store model, are also accelerating the recruitment of franchisees in 2016 to achieve the layout of the second and third tier market. And the Renren car mentioned before. Almost all platforms recognize that only through scenarios, users will have stickiness with the platform, and automotive e-commerce's mining of value-added services in the aftermarket, including repair and maintenance, used car financial services, is the basis for possible realization

recent news and positive news about used cars have been continuous. With the liberalization of the policy, the used car market is about to usher in a more rapid development

unlike the negative impact on the image brought by the exposure of many brands before, in the view of insiders, the CCTV 3.15 party not only did not bring too many negative effects to the whole used car industry, but indirectly brought exposure and popularity to the industry

in the past, many consumers didn't pay attention to second-hand cars at all when buying cars to improve their resonance elements, and they didn't know that there were so many channels to buy second-hand cars, let alone that the original buying and selling process of second-hand cars had been relatively perfect. A used car e-commerce person who declined to be named told

the relocation restriction policy and value-added tax problems that have plagued the used car industry for many years are also expected to be solved and broken. Recently, the State Council issued several opinions on promoting the convenient trading of second-hand cars (hereinafter referred to as the opinions), saying that it will prosper the second-hand car market from eight aspects, including the above two aspects

take the relocation restriction as an example. According to the survey of China Automobile Circulation Association, 95% of prefecture level cities across the country have previously implemented relocation restriction. The threshold is set in 12 cities above the national V standard, 261 cities above the National IV standard, 51 cities above the national III standard and 3 cities above the national II standard. This limits the activity of used car trading to a great extent. In 2015, the sales volume of new cars in the Chinese market reached 24.5976 million, and the trading volume of used cars was 9.41 million, accounting for only 38% of the sales volume of new cars. In the United States, the trading volume of used cars is usually 2.5 times that of new cars. However, according to the requirements of the State Council, the relocation restrictions mentioned in the opinions will be fully liberalized before May 2016. According to the blue book of automotive e-commerce, by 2020, the transaction volume of second-hand cars in China will exceed 20million, with a transaction amount of more than 1trillion yuan

driven by capital and policies, the high-speed development stage of used cars has arrived, and who can seize the air outlet faster depends on the right way, as well as the integration and control of resources

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